Why Some Causes Attract The Most Crowdfunding Donations

You have chosen to give, and a wide world of have-nots, the less privileged, and the suffering will lift up their hands and thank you. With every donation you make to a charitable cause, some positive difference is made in the lives of others.

Granted, those in need are all deprived and brutalized, and there is no hierarchy of human agony. Yet, there are problems which need urgent attention and larger donations compared to others. Studies of donor behaviour show that across the globe, donors lend their behaviour support consistently to causes that need the most aid. Whether this response to exigencies is intuitive or conditioned, we do not know.

Global giving trends

Global trends in giving are reflected without many contradictions in the Indian crowdfunding landscape. This means that women in India donate more in money and more often than men; the middle-class gives the most; and that religion and religious projects, such as building a temple or mosque, or a public meals scheme run by a religious group, bring in the most donations.

Religious giving

It is not difficult to understand why. Many Indians receive some religious education as a curricular activity in early youth, and Hinduism, Islam, Buddhism, Jainism, and Christianity- the dominant religious groups in India, all endorse a spirit of charity. The young donor population of India today, with rising levels of disposable income, also mimes their parents’ choices of giving to religion in significant amounts, rather than to other more secular causes. Disaster relief donations are an exception, where all classes donate heavily.

Once religious giving and donations in the aftermath of disaster have been accounted for, major donations are made to three sectors: children’s education, women empowerment, and healthcare.

 

Giving to education, women’s empowerment, and healthcare

Donations to educational causes at all levels make up 15% of all philanthropic donations in India. The lion’s share of these endowments is for children’s education and literacy programs in rural regions. Funds are used to improve educational institutions, prepare and distribute learning material, and make education available for every child.

Empowerment of women is the second most popular cause in India. This sector is somewhat unorganized, with organizations making diversified efforts to enable women as responsible and free citizens. Some organizations work in adult women’s  education, some offer vocational training, some address problems of homelessness, and yet others campaign for reproductive rights.

Not surprisingly, healthcare research and reform projects draw many donors. Funds are used to combat pandemics, treat and cure sick people with no economic privileges,  for research, and to build good public perception and heighten awareness about diseases and best health practices.

Why these cases are so popular

Donors unanimously agree that the fundraising body’s motivations define if they give at all, and how much they give. Transparency on the organization’s part, with respect to how raised funds will be used, has a direct correlation with the success of the fundraiser. This is especially true of crowdfunding campaigns, which are conducted online, in India.

Identification with a cause is another predominant factor in motivating donors. In the Indian subcontinent, education is a fundamental right of every child under the age of fourteen, but this is not a right child from poor or backward backgrounds are able to assert. Women in India have, in theoretical terms, the same socio-cultural prerogatives as men, but practice does not hold this out. Government run hospitals and emergency health care facilities, particularly in semi-urban and rural regions, are ill-maintained and low on stocks of drugs. Those who donate to these causes have a superior awareness of this state of affairs and are motivated to give because they have experienced troubles because of the troublesome status quo surrounding education, women’s rights, and healthcare. For example, women donate regularly to NGOs working against domestic violence.

Crowdfunding in India has helped the process of giving. Charitable acts have migrated online to a great extent, although donors’ dedication to contributing to this threefold-set of humanitarian activity has not changed with the move. They continue to give unselfishly, bringing change to strangers’ worlds, as if they were the Magi.

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